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Balancing AI Governance and Customer Experience: Navigating the New Ethical Landscape

Nural Choudhury
6 min readOct 30, 2023

In a pivotal week for artificial intelligence (AI) governance, President Biden’s executive order and the G7’s endorsement of the Hiroshima AI Process have set the stage for a more coordinated approach to AI oversight.

But what does this mean for businesses and, more critically, for user experience?

Biden’s Executive Order: A Blueprint for Transparency and Safety

Biden’s order serves as a rallying cry for transparency, non-discrimination, and skills development in AI. While not exhaustive in detail, it lays the groundwork for future regulations. It mandates safety disclosures from AI developers and directs the National Institute of Standards and Technology (NIST) to establish standards. Additionally, it kick-starts a talent drive across governmental departments to foster AI expertise.

To fully grasp the implications, we need to unpack the executive order’s various elements:

  • Safety and Security: The order mandates safety disclosures and aligns with the Defense Production Act to mitigate risks to national security and public health.
  • Standardisation: NIST is tasked with developing rigorous safety standards, bringing much-needed…

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Nural Choudhury
Nural Choudhury

Written by Nural Choudhury

A design leader with over 20 years of exp crafting digital products and experiences. Talk to me about Design systems, Product Design, CX, DEI and emerging tech

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