FUI! Yes FUI!

Fictional User Interfaces, Film User Interfaces, Future User Interfaces. That is what we used to call them. Now we call them 3D User Interfaces. Why, because the future is here!

Nural Choudhury

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Over the past two years, Virtual and Augmented Reality has changed the face of User Interface design as we know it. The UI we see in Video Games, Film and TV shows are finally possible.

Design as a profession has changed monumentally over the past 20 years too and remains tethered to the industrialisation of our craft, the role of a designer has been forced to evolve by a combination of defining moments in our industry. The dot-com bubble, the decline of print and the explosion of social media. Then again with the huge push for online video and the challenge to disguise advertising as native content.

South Park © Comedy Central

Whether we see this as a gift or a curse, the next stage of our evolution is 360° Video and Virtual, Mixed and Augmented Reality experiences.

So how do we design for it?

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Nural Choudhury

A design leader with over 20 years of exp crafting digital products and experiences. Talk to me about Design systems, Product Design, CX, DEI and emerging tech